Lakeland / Plant City
Citrus and produce shipping capital. The Lakeland → Atlanta lane jumps from ~$800 to $1,200+ per load in peak citrus season. Reefer drivers who base in central FL during winter run premium rates north every week.
Florida looks like a great freight market until you realize there's more freight going IN than coming OUT — especially south of Orlando. The drivers who win in Florida have a dispatcher who never sends them southbound without a confirmed northbound. We do that math, every load.
Each city is its own freight micro-market. We dispatch in all of them and route you toward whichever one fits your equipment and home base best.
Citrus and produce shipping capital. The Lakeland → Atlanta lane jumps from ~$800 to $1,200+ per load in peak citrus season. Reefer drivers who base in central FL during winter run premium rates north every week.
Latin America trade gateway. Port of Miami container drayage + South Florida hospitality and food service inbound. Outbound northbound produce in winter pays a premium; off-season Miami is the deepest deadhead trap in the country.
JAXPORT — Puerto Rico ro-ro service, vehicle imports, commercial port. Outbound to Atlanta and the Southeast is steady. JAXPORT is your best Florida exit point if you're running northbound dry van.
Distribution corridor — Disney + tourism + Central Florida DCs. Inbound consumer goods + retail. Outbound is harder; we route Orlando-finishing loads toward GA-bound backhauls.
Aerospace + post-launch freight + tourism. Smaller volume but specialty rates when SpaceX or NASA cycles are active.
Florida is a deadhead trap. More freight comes into Florida than leaves it — especially south of Orlando. Drivers who chase a southbound load without a confirmed return often eat 200–600 miles of deadhead getting back to GA or AL where there's freight again. We won't book you into Miami without a return plan, period.
Hurricane season is a real revenue lever. June through November, when a named storm targets the southeastern US, FEMA and private relief shippers pre-position water, generators, and mobile homes ahead of landfall. Rates spike 30–50% above market for the 5–10 days around a major storm. We track NHC forecasts and dispatch our willing FL drivers toward the surge.
Citrus season (Oct–Jun) is the steadier opportunity — Lakeland and Plant City reefer outbound to the Northeast pays consistently, and the lane has held up even as citrus greening shrinks total volumes. Tomatoes are increasingly the freight that fills out FL reefer schedules.
Apply now and a US-based dispatcher will call you within the hour to walk through onboarding. No contract. No setup fee. Just better loads.